Creating your own Digital Media Visuals: A Beginners Guide

“Make it simple, but significant.” – Don Draper

When it comes to digital media marketing, graphic design is an important part. Even if the content is great, nobody will notice unless it is accompanied by stunning visuals to grab people’s attention.

Whether you are designing for social media, online ads or blog posts, you really don't need a degree or diploma in graphic design to make your post send out. You just need to know some basic tools along with some best practice.

So let's have a look at some tips that non-designers need to know. And, if you follow them, you will be capable of creating stunning visual for all your online needs.

1. Choose your colour palette

If you had to describe your favourite brands' identity, you'd probably mention the colours. Selecting a colour palette is one of the keys to a good design.

Before you start thinking of choosing your own colour, you don’t really have to. There a plethora of sites that will give you access to billions of amazing colour pallets. When we work with clients, these are some of our favourite pallet generators, ColourLover, ColorHunt, Adobe Color CC and Coolors. Remember to just find the HEX code and use in your designs.

2. Think about your target audience

You probably are designing for a specific group of audience. For example, designing an event invite for youngsters in vibrant colours will attract their attention and they will notice. However, if you were to use the same vibrant colours for an upscale and expensive jewellery brand, it would not be appropriate.

Icons are like pepper.

You can sprinkle a little in your design for extra spice, but make sure it still tastes good.

3. Alignment is key

This will help you to keep your design elements in the right order, regardless of different sizes. Proper alignment is an easy way to give your visuals a professional and inviting look.

4. Use icons to convey your message

If you look at icons online, you can tell them what this blog or post is about. Icons are like pepper.

You can sprinkle a little on your design to add extra spice to your design, but make sure it still tastes good.

5. Contrast can be very helpful

Contrast can add attitude to your visual and can make a specific element stand out and you will be able to find plenty of ways to create contrast.

You can use contrasting fonts and colours or even spaces in your design. Using black and white are a perfect example of contrasting colours and fonts.

6. Fonts can be the tricky type

Preferably you want to limit yourself to one or two fonts. This will help you from having to worry about a lot of combinations. If you are going to use multiple fonts, use one for the header and another for the body. Or use the fonts of the same family. For example, Helvetica is a great option to choose from. You can use Helvetica Bold for the heading and Helvetica Regular for the body.

7. Keep it Minimal

Have you ever noticed in a superhero movie that has too many special effects, too many elements, giant robots and so on? In the end, you see everything in the background is a blur and the superhero is focused.

It's the same as your design. If you add too many elements and too many effects like gradients, shadows and tints, your design will look aesthetically muted.

You can still add some effects on your designs but sprinkle them onto your design. Nobody want's too much vinegar in your salad.

8. Follow your own design rules

There are no rules in art and no rules for designing. You choose your own rules. Follow your own instinct what will work for you and your audience. But stay consistent with your design rules across your application of colours, textures, and lines.

You can see, designing isn’t as hard as it looks. Just follow these steps and you can also design awesome visuals for all your digital media requirements.

Sitwat Shahzad

Graphic Designer | Vital & Vitality